November 3, 2008

Getting a Reporter's Attention

I’ve never been one to be above a little shameless self promotion---so here goes. The Spokane Regional MarCom Association---MarCom---has been gracious enough to invite me to make a presentation this Friday, November 7th on an issue that befuddles everyone who works in communications: how to get the media’s attention. I contend that a large club usually does the job but I hope to be a bit more subtle Friday morning.

It’s no secret that both the local and national media landscapes are in chaos. KXLY-TV just sacked 15 people and cancelled several news shows, (I believe this to be just the beginning), the Spokesman Review recently chopped another 27 people and advertising revenues for both traditional print and broadcast outlets are falling almost as fast as the Dow. Despite the problems we can still work with the media to effectively communicate our message---we just have to do it a lot differently.

Examples: Building traditional relationships has to be expanded to include social networking, there are better options than creating standard news releases and media kits and PR and Marketing professionals have to become experts at all things digital because that's where the media are going.

The presentation should be fun and provocative; I expect to learn a lot as well. Check it out. November 7th, 7:30 in the Spokane Club’s Georgian Room.

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